Travel and Leisure

In the current scenario, where everyone uses the Internet to find out about the latest information on restaurants, travels, movies, different products and services, having a company website is the most vital ingredient for the success of your company. If someone wishes to purchase the product sold by your company or the services offered by your company they immediately check out your company's website to get the latest information before calling up the customer service department. And if you don't have a website or your company does have a website but it is not properly updated and maintained, can you imagine the impression it creates on the buyer. Hence it is essential to seek the services of a website designer who will be able to help you in your predicament.

• Designing the site: A Website designer uses Adobe Photoshop and Illustrator in order to create the design of the site. These two programmes help them to toy around with different ideas and concepts before anything is finalized. It also helps the designers to chang4e the colour and layout of the designs. Once a particular design is approved they will cut the layouts created and use them in the different web pages.

• The process: The first step in opting for website design usually involves the client meeting, where the Website designer meets the client to discuss their needs and requirements. This meeting basically deals with understanding the client's business, what are the products or services offered followed by their client base along with the company future plans. Once the designer has a clear idea of this they will be able to give the following checklist:

1. Budget
2. Timescale
3. Competitors
4. Typical customer
5. Main aims of the website
6. Design ideas

It is always better to have a clear understanding of the client's requirements. There is no point in rushing into things. Without a proper understanding the designer will not be able to create a good website. If it requires go for two-three sittings with the client and then start creating the website. Website Design, by nature is a bit complex. It is not possible for everyone to do it. Once all the doubts and queries are clear the designer can start creating the site. And it is always wise to take minimum 30 to 50% of the fee before one begins to work. And once the designing is complete it is necessary to carry out the following steps before the site goes live. These steps normally include the following:

• Signing up for Google analytics
• XHTML and CSS validated
• Unique page titles on every page
• Test all links
• Test forms